Step 1: Branding
For Opulence Med Spa, the branding is in the name. The colors, images and fonts for this site all needed to be rich, luxurious and opulent (of course!) Working with Michelle, our Creative Director chose a soft, warm palette of blushes and neutrals. We all want healthy, glowing skin, and that’s what Michelle wants for her clients. Choosing colors is harder than it seems: we use six colors, including a couple of neutrals, and we make sure they’ll look good together on your site – not just on the brand board.
Michelle wanted images of florals, spa surroundings and professional skincare. we worked with pinks, blushes and greys in the images along with pictures of the services Opulence offers. Choosing images can be tedious and time-consuming (not to mention caution in avoiding copy-protected work!). We spend a lot of time choosing the right images and using them in unique ways. No cookie-cutter sites here!
The choice of fonts is equally important. We went with the timeless Open Sans for the body font and combined that with the elegance of Euphoria Script. Every business has a certain feel and the right font choices are crucial. We use 2, sometimes 3 fonts, and they must work together to provide contrast, readability, and maybe a bit of flair. We get right down to the nitty-gritty and spend a lot of time on every header and module of body; size, color, boldness, spacing and effects like shadows are all vital to design and can make or break a website.
Step 2: Logo
A good logo is a brand’s first impression. Logos must be easy to remember and unique – they are how your brand will be remembered. We work with your vision, or from scratch if needed! It can take hours to get the right logo. With Opulence, we combined fonts for a simple but elegant look.
Step 3: Website
Opulence’s whole website is a seamless blend of elegance, beauty and well-being. Using the brand colors in careful layouts and adding depth with spa-like images and script we created an opulent experience for Opulence’s clientele.
A lot of work goes into pulling a website together, whether it’s a four-page starter site or a complex customized site. We don’t just add some color and pretty pictures; we carefully format every section of every page In today’s world, your visitor will be looking at your site on their phones more often than not; we take a lot of care making sure your site is formatted to be navigable and beautiful no matter what size screen it’s on.
An added luxury you won’t likely get elsewhere? We write your copy. Our professional Copywriter consults with you to understand your needs and your business, then writes amazing content for you. You can’t just have a pretty page; content is king!
