Step 1: Branding
For Eve at MC Wellness Group, it was important that her brand portray wellness (of course), nature and an artistic aesthetic. Choosing colors is harder than it seems: we use six colors, including a couple of neutrals, and we make sure they’ll look good together on your site – not just on the brand board. For Eve, we came up with a palette of rich jewel-like blue-greens, golden yellow and soft neutrals.
Even wanted lots of cannabis images and a weloming, artsy vibe. Medical cannabis has a stigma to overcome, so we used images of health and healing and the beauty of this healing plant. Choosing images can be tedious and time-consuming (not to mention caution in avoiding copy-protected work!). We spend a lot of time choosing the right images and using them in unique ways. No cookie-cutter sites here!
The choice of fonts is equally important. We went with Montserrat for the header (a strong sans serif font) and paired it with the serifs of Merriweather. We use 2, sometimes 3 fonts, and they must work together to provide contrast, readability, and maybe a bit of flair. We get right down to the nitty-gritty and spend a lot of time on every header and module of body; size, color, boldness, spacing and effects like shadows are all vital to design and can make or break a website.
Step 2: Logo
A good logo is a brand’s first impression. Logos must be easy to remember and unique – they are how your brand will be remembered. We work with your vision, or from scratch if needed! It can take hours to get the right logo. Eve’s logo came out beautifully: there’s allusion to the cannabis leaf with the healing colors of blue and green blended together. The graphic and initials also make a really good favicon.
Step 3: Website
The entire site for Eve and MC Wellness came together so well – clean, neutral blocks of color or subtle textures softened by beautiful cannabis plants and artwork, pops of golden yellow throughout, and excellent copy offering services to solve her clients’ pain points. We spent a lot of time getting her services pages right – she needed clear offerings for both patients as clients and professionals wanting education. We customize to your specific needs!
A lot of work goes into pulling a website together, whether it’s a four-page starter site or a complex customized site. We don’t just add some color and pretty pictures; we carefully format every section of every page In today’s world, your visitor will be looking at your site on their phones more often than not; we take a lot of care making sure your site is formatted to be navigable and beautiful no matter what size screen it’s on.
An added luxury you won’t likely get elsewhere? We write your copy. Our professional Copywriter consults with you to understand your needs and your business, then writes amazing content for you. You can’t just have a pretty page; content is king!
