Step 1: Branding
The Elevated Healing brand needed a clean, natural feel with a hint of flair. Our Creative Director helped Vanessa choose a muted color palette of nature tones. The soft greens and blue contrast beautifully with the muted cranberry tones; a dark charcoal grey provides contrast without the traditional, sometimes harsh black. Choosing colors is harder than it seems: we use six colors, including a couple of neutrals, and we make sure they’ll look good together on your site – not just on the brand board.
Vanessa wanted images of nature, kids and compassion. As a medical cannabis nurse consultant the themes of cannabis leaves and healing prevail throughout the site. Choosing images can be tedious and time-consuming (not to mention caution in avoiding copy-protected work!). We spend a lot of time choosing the right images and using them in unique ways. No cookie-cutter sites here!
The choice of fonts is equally important. We use 2, sometimes 3 fonts, and they must work together to provide contrast, readability, and maybe a bit of flair. We get right down to the nitty-gritty and spend a lot of time on every header and module of body; size, color, boldness, spacing and effects like shadows are all vital to design and can make or break a website. Vanessa’s bold Playfair header font contrasts well with the slim Raleway body font, while an italicized version of the header adds that flair where needed.
Step 2: Logo
A good logo is a brand’s first impression. Logos must be easy to remember and unique – they are how your brand will be remembered. We work with your vision, or from scratch if needed! Elevated Healing needed to say “nature”, “cannabis” and a bit of “childhood fun”. It can take hours to get the right logo. For Elevated Healing, our Graphic Designer came up with a clean, nature inspired logo and threw in a bit of fun for the kids.
Step 3: Website
Elevated Healing’s site is clean and easy to navigate. We focused on Vanessa’s passion for healing and her focus on helping kids. We highlighted her moving story and made contacting her easy and obvious. The whole design brings together her branding choices, nature themes and love of healing.
A lot of work goes into pulling a website together, whether it’s a four-page starter site or a complex customized site. We don’t just add some color and pretty pictures; we carefully format every section of every page In today’s world, your visitor will be looking at your site on their phones more often than not; we take a lot of care making sure your site is formatted to be navigable and beautiful no matter what size screen it’s on.
An added luxury you won’t likely get elsewhere? We write your copy. Our professional Copywriter consults with you to understand your needs and your business, then writes amazing content for you. You can’t just have a pretty page; content is king!
