Step 1: Branding
AdaptIV Hydration and Wellness is owned by Ronnika, an IV Hydration NP. She’s vibrant and happy and wants her clients to be too – so her brand needed to be colorful, bright and bold. Choosing colors is harder than it seems: we use six colors, including a couple of neutrals, and we make sure they’ll look good together on your site – not just on the brand board. With soothing ocean blues, a pop of sunny yellow and a grounding charcoal the AdaptIV brand is happy and relaxing at the same time.
Our Creative Director worked with Ronnika to choose imagery of water, beaches and refreshment. We also included lots of fruit, because IV Hydration is all about nutrients! Choosing images can be tedious and time-consuming (not to mention caution in avoiding copy-protected work!). We spend a lot of time choosing the right images and using them in unique ways. No cookie-cutter sites here!
The choice of fonts is equally important. We helped Ronnika pair the bold Arima Maduri with its bit of flair and the clean Ubuntu. We use 2, sometimes 3 fonts, and they must work together to provide contrast, readability, and maybe a bit of flair. We get right down to the nitty-gritty and spend a lot of time on every header and module of body; size, color, boldness, spacing and effects like shadows are all vital to design and can make or break a website. In the original brand board, the flowy Courgette was chosen as the header font – but when used on the site, it was too overpowering. That’s all part of the process: we know when to cut what just isn’t working!
Step 2: Logo
A good logo is a brand’s first impression. Logos must be easy to remember and unique – they are how your brand will be remembered. We work with your vision, or from scratch if needed! It can take hours to get the right logo. AdaptIV’s log is a fantastic combination of bold text and an eye-catching graphic which captures the idea of hydration and works really well as a favicon. The core colors from the brand board add appeal and movement.
Step 3: Website
IV Hydration is all about wellness and nutrition, and a great practitioner works with the client for their specific needs. This is what Ronnika is all about, and we designed her website support that.
A lot of work goes into pulling a website together, whether it’s a four-page starter site or a complex customized site. We don’t just add some color and pretty pictures; we carefully format every section of every page In today’s world, your visitor will be looking at your site on their phones more often than not; we take a lot of care making sure your site is formatted to be navigable and beautiful no matter what size screen it’s on.
An added luxury you won’t likely get elsewhere? We write your copy. Our professional Copywriter consults with you to understand your needs and your business, then writes amazing content for you. You can’t just have a pretty page; content is king!
